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:: Meet The Founder ::
I’ve never been afraid to take risks or try new things—and that’s why MULU was born!
I’ll admit that it wasn’t easy starting this company. I had all kinds of doubts and fears about whether I could do it, whether I’d be successful, and whether my idea would work. But in the end, I just went for it because I believed in myself and my vision.




:: My Weight Loss Journey ::
I used to be a powerlifter—5x a week, I hit the weights, and my goal was to get bigger and stronger. But then I got pregnant and quit weightlifting. Still, I kept gaining (baby) weight—and fast! After my second baby I weighed over 140kg (308 lbs) and decided to do weight loss surgery (gastric bypass) in March 2021.
But why? Well, because I was developing serious health issues. My parents have diabetes and I saw how that affected their lives. It was getting harder and harder for me to keep up with my normal routine—and that’s when it hit me: if I didn’t do something fast, I’d be in serious trouble for my long-term health.
I started exercising again one month after the surgery. The weight started coming off fast!… but so did all of my muscles! I had to rebuilt my strength for scratch. Even though I will never be as strong as I used to be physically, I am much healthier and learned how to appreciate the new me.
*ps. I lost 67kg (145 lbs) in 1,5 year!
:: How I Found My Brand Voice ::
I knew I needed a name that was easy to pronounce and represented my brand mission and I found the perfect name in MULU—which means “full” in Amharic, the official language of my home country, Ethiopia. It represents my roots, culture, and my values: to represent full-figured women around the world.
With MULU, I want to take it a step further. I want this brand to help plus-size women not care what other people think about their bodies. Because at the end of the day, why should anyone care?
That’s what MULU is all about now—being judgmental-free and breaking down the toxic standards that are set on us by society. Don’t follow trends; make them (or not)! I know what works best for my customers, and I don’t care if they fit into the mold or not. I believe in individuality, freedom from judgment, and self-expression.
I don't like to call myself a fashion designer. I am a problem solver. In fact, that's the main reason why I created my own clothing line in the first place: because I knew I had a "problem" finding comfortable sportswear in my size as a plus-size woman. I figured out that it wasn't just me just me who struggled with this problem; it was every plus size woman who has ever had to shop for comfortable clothes in a store. How can this even be a "problem" in world where majority of the people is plus size? It was time for change! It's was time for MULU!